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Extreme Management: What They Teach at Harvard Business School's Advanced Management Program, by Mark Stevens
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The Harvard Business School's Advanced Management Program (AMP) is an exhaustive nine-week boot camp that prepares the business elite for the highly competitive global marketplace. For the first time, these closely guarded secrets are available to executives and management personnel everywhere.
- Sales Rank: #2544130 in Books
- Color: Other
- Published on: 2002-03-01
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .51" w x 5.51" l, .67 pounds
- Binding: Paperback
- 224 pages
- ISBN13: 9780446678292
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
From Publishers Weekly
Originally created to provide the U.S. government with industrial managers who could address the business side of military logistics during WWII, Harvard's intensive nine-week curriculum for senior managers focuses on decision making, global competition, corporate finance, organizational competence and teamwork. Here, marketing consultant Stevens (King Icahn; Sudden Death: The Rise and Fall of E.F. Hutton) aims to distill the program's lessons, drawing on anecdotes from corporate executives who have completed the program and some faculty members (the school did not authorize this book). For example, one sales executive, a former military man, learned to change his authoritarian, micromanaging style to one that allows him to act as a source of experience and information, resulting in his subordinates more actively following his lead and working harder for him. Another learned that he is not always the expert; faced with employees trying to unionize, he reflected on the lessons of the Harvard course and rather than firing the union supporters, which would have been both incendiary and illegal he hired an accomplished labor lawyer. While it may appeal to executives accustomed to self-analysis and who have sought additional professional training, the book falls predictably short of its goal to recreate the Harvard experience for the reader.
Copyright 2001 Cahners Business Information, Inc.
About the Author
Mark Stevens, president of MSCO, is one of the nation's leading experts in ROI-based marketing and the creator of the Extreme Marketing process. He is an entrepreneur, advisor, business builder, and author of such prominent books as "The Big Eight, "Sudden Death: The Rise and Fall of E. F. Hutton, and "Extreme Management.
From AudioFile
The program summarizes what's taught at the renowned management school, which was started during WWII and flourishes today as a rite of passage for top corporate executives. After framing the program's inception as a response to Hitler and then using Truman's decision to bomb Japan as an example of management resolve, the military emphasis diminishes, but not much. The writing is combative, even for today's take-no-prisoners corporations, and the reader needlessly exaggerates this. The program covers a lot of ground so quickly that the ideas sound like platitudes or clichés. This and the wordiness of the writing make it hard to tolerate despite the basic soundness of the management lessons. T.W. © AudioFile 2001, Portland, Maine-- Copyright © AudioFile, Portland, Maine
Most helpful customer reviews
16 of 16 people found the following review helpful.
Extreme is Extremely Lacking
By A Customer
I was very excited when I purchased this book. I fully expected to at least learn some of the theory and thought behind the much-acclaimed Harvard B School's Advanced Management Program. The book failed to deliver. Contrary to what the cover implies, this book is NOT authorized by Harvard. The author did NOT even attend the program he wrote about. (The author SHOULD have taken some basic writing classes, as his writing style is positively painful. His thoughts meander, his concepts are clouded, he chooses awkward examples, and he has an uncanny gift for confusing what was clear, and complicating what was simple. While he may be bombastic and pretentious, a communicator he is not.)
Publisher's Weekly had it right when they said that "the book falls predictably short..." I also agree with the AudioFile reviewer who pointed out the "writing is combative... the ideas sound like platitudes or clichés...this and the wordiness of the writing make it hard to tolerate..."
My views might not have been so extreme had the book and its description not promised so much. Clearly, the book doesn't cover the curriculum of the Advanced Management Program. For the most part, it is a poorly organized summary of some of the author's interviews with a sampling of some the people who attended the Harvard program over the years. Extreme Management is extremely lacking to say the least. I would add that the name of the book and its cover are an embarrassingly transparent attempt to make money off the Harvard name.
10 of 12 people found the following review helpful.
meeting with few executives and professors
By AShami
Poor ratings and skewed reviews by others prompted me to write this review to provide objective information for knowledge seekers.
In my view it is a good book considering the price i paid, reading time, breadth of topics, simplicity and few good examples of how high level concepts could be translated into actions. I felt like spending few hours in the company of professors and executives, what they shared made sense to me and made me collect their words as jewels. Where else could one find synthesized knowledge from people like Michael Porter, Fruhan and other renowned scholars within 190/200 pages? I liked the simple manner in which DuPont and other fundamental financial management concepts are explained. I wouldn't mind recommending it to anyone for casual reading during a 3hr flight. Indeed it is not a text book, should not be taken seriously and may not be permanent part of your collection. The book is NOT for technical person who likes to live in details, nor for one who tends to seek ready-made solutions, nor for one who is interested in structured learning or pursuing graduate degree in management. One finds elements of inspiration and motivation to act, hallmark of good books. The stuff about Harvard or text on cover is more of marketing gimmick but nowhere author claims school endorses his book. There is a clear statement to that fact so don't know what caused the confusion written in other reviews. What matters is that the interviews, wisdom and thought process shared by people is original and real.... writer did not make up those 7 OFP points or market competition strategies. Don't expect a book could make you good manager or reveal secrets of success - there is no formula book.
Bottomline, professors who are Harvard's brain and their executive students from Fortune500/Global2000, .....talk to you in this book. It does not matter whether the book is endorsed by the school or if the writer himself attended the AMP program.....knowledge shouldn't have strings attached to it.
4 of 4 people found the following review helpful.
Save Your Money!
By Michael A. Falkowitz
This book has a great title but little else. I was not inspired and learned very little from the book. Based on this book, if I were responsible for Harvard's AMP Program I'd be distancing myself from Mark Stevens.
It's a better investment to spend your moeny on a bag of jelly beans than to purchase this book. Can I have my time back that was wasted reading this book?
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