Selasa, 12 April 2011

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CURRENT Diagnosis & Treatment Obstetrics & Gynecology, Tenth Edition (LANGE CURRENT Series)

  • Binding: Paperback

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Rabu, 06 April 2011

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Revenue Management, by Robert G. Cross

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.



Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.



Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.


From the Trade Paperback edition.

  • Sales Rank: #381312 in eBooks
  • Published on: 2011-04-27
  • Released on: 2011-04-27
  • Format: Kindle eBook

From Library Journal
Everyone has encountered revenue management, although most don't know it by that term. Revenue management is timing price increases or discounts to boost profits. Airlines, for instance, often use special fares to fill otherwise vacant seats. The author founded a consulting business that maximizes the corporate income of his clients by using complex computer models to determine the best pricing systems. Cross, as reader, provides a clear presentation. He offers useful examples of how revenue management deals with supply and demand issues, although at times he seems to be using his platform to drum up business. This marketing topic is a bit technical, but even small businesses would benefit from the author's ideas. Recommended for medium to large public libraries.?Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1997 Reed Business Information, Inc.

From Booklist
Corporate downsizing does not work. Cost cutting and reengineering do not restore the luster of lost profits to once financially sound U.S. corporations. On the basis of his years at Delta Airlines and consulting gigs in the travel and tourism industry, Cross frames a new way for marketers to generate monies by posing the question of how to maximize revenues on each and every sale. True to the consultant mind-set, he does not give away the exact formula and answers to his query; instead, readers will evaluate case studies and lists and concepts to prove to themselves the worth of revenue management (RM). Perhaps the best-known success is American Airlines, which, thanks to its crusty CEO's intuition and perspicacity, pioneered the idea of "all fares--and customers--are not created equal." Will Cross' ideas play in Peoria? Watch the business media be filled soon with news and views of this latest profit-producing strategy. Barbara Jacobs

Review
What Business Leaders Say About Revenue Management:

"Revenue Management is the single most important technical development in transportation management since we entered the era of airline deregulation in 1979. This is not a one-time benefit. We expect Revenue Management to generate at least $500 million annually for the foreseeable future."
--Robert Crandall, Chairman and CEO, American Airlines

"Revenue Management has contributed millions to the bottom line, and it has educated our people to manage their business more effectively. When you focus on the bottom line, your company grows."
--Bill Marriott Jr., Chairman and CEO, Marriott International

"When you talk about Revenue Management, people like the concept, but they have no idea how to effectuate the concept. There's a market out there for Revenue Management that's just unbelievable!"
--Herb Kelleher, Chairman and CEO, Southwest Airlines, Inc.

Most helpful customer reviews

40 of 44 people found the following review helpful.
Superficial coverage of a complex topic
By A Customer
This is a 250 page self-promoting sales book. Its essence could have been expressed in five pages; there are no concrete analytics of how the concept should be implemented at all.
Additionally, many important factors are glossed over; the manner in which market segmentation is accomplished is a foundation of revenue management, and is given lines like "you should segment your market" without any real explanation on what that means or how difficult it can be. While airline inventory (and, likewise, car/hotel/cruise inventory) is susceptible to market segmentation, it is very difficult to do this effectively in most other markets. The lack of exploration of those practices is a glaring omission, even in a book so obviously self-congratulatory in its recounts of successful endeavors by its author.
For a more thorough analysis of pricing (which is what I was searching for), I found "The Strategy and Tactics of Pricing" (Nagle, Holden) to be a much more rigorous exploration of theoretical pricing issues and their practical applications. Its basic mathematical models far surpass the overwhelming hyperbole found on most pages of "Revenue Management".

11 of 11 people found the following review helpful.
Revenue Management: A Hard Core Book for Knowledge
By Chad Pearson
This book was a great introductory on the theories and applications of Revenue Management in the workplace. Robert Cross combines a great deal of experience and knowledge along with actual examples of his ideas in many different business situations. For anyone who deals with complicated supply and demand models this book is great.
The reading helped me to become more aware of the different ways that revenue management can be used to help the bottom line of company profits. The book gave great examples of how we can earn more revenue dollars out of markets that we have already tapped and how to explore new markets, that at first glance may not be chasing. By using tracking and accurate historical data, we can help correctly predict where out business is going and how to best take advantage of the more profitable strategies.
The real life examples made the reading enjoyable, by showing how the theories work. He made examples of companies that are no longer in business that could have used his theories and stayed successful.
This was a book that was assigned to me to read, and with some dread I picked it up. I would say that this, while not a book to read for enjoyment, is great if you are looking to get information that you can use in real life.

18 of 20 people found the following review helpful.
Lots of "why," but no "how to"
By A Customer
This book makes a good case for revenue management, but it provides virtually no information about HOW TO DO IT. It's basically a sales brochure for the author's company.
Save your money. I wish I had.

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Selasa, 05 April 2011

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Understanding Copyright Law (2014), by Marshall A. Leaffer

The landscape of copyright law has changed dramatically since the last edition of Understanding Copyright Law. During the past several years both the Congress and the courts have tried to adapt copyright law to the new, interactive (internet 2.0) digital technologies, such as You-Tube, and Facebook, and to efforts like the Google Book Search Project.

This new edition of Understanding Copyright Law has incorporated all the recent case law and legislative developments, focusing on the challenges of the digital age. Written with clarity and precision, this edition of Understanding Copyright Law remains the most accessible and comprehensive text for students of copyright law.

  • Sales Rank: #644405 in Books
  • Published on: 2014-11-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 6.25" w x 1.25" l, 1.90 pounds
  • Binding: Paperback
  • 682 pages

Most helpful customer reviews

22 of 22 people found the following review helpful.
If you own only one copyright practice aid . . .
By A Customer
I used this book to learn Copyright law while in school. I have since found that is the essential guide for practice as well. Not many of my law school text books have made it to my office shelves. . .this book is not only in my office, but it is on my desk whenever an IP issue arises. It is excellent.

4 of 4 people found the following review helpful.
The Title Works
By doomsdayer520
Copyright law, despite the fact that everybody these days claims to understand it and its surrounding issues, is an enormously complex and convoluted subject. You would not be blamed for dreading the study of copyright law, nor any book that claimed to wrap up the topic in one handy volume. It's a rare law book that not only makes use of such an affirmative title, but then actually lives up to it, and Leaffer has provided. After a very well-written introduction, the bulk of this book covers most of the different legal categories included in copyright law, from procedures to remedies to defenses. Leaffer is not afraid to take as much space as necessary to explain some of the law's convoluted provisions, as can be seen in the 100+ page chapter on exclusive rights. Best of all, Leaffer moves beyond the strict letter-of-the-law reductionism of standard law textbooks, and ably introduces many of the social, political, and cultural issues surrounding the modern uses (and misuses) of copyright law. And all of the above is presented in an informative writing style that consciously strives to not be as dry and pedantic as typical law texts. [~doomsdayer520~]

8 of 10 people found the following review helpful.
PROBABLY THE BEST COPYRIGHT HORNBOOK OUT THERE
By Shuterbug
THis is the best Copyright treatise out there for law students ( You cant haul NIMMER multiple volumes around with you )It is incredibly concise - has all the relevant cases that are the providence of lawschool casebooks. It lays everything out in a logical manner - Doictrine, Case, Policy & Rule ( elements). I highly recommend this. Aslo recommended is the PLI ( Practising Law Institute's ) Copyright Law: A Practioner Guide. ALSO Recommended is the Sum & Substance CD titled Intellectual Property - they absolutely ROCK! - Has a very thorough treatment of Copyright Law & Law School Exam problem solving / pitfalls

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Selasa, 15 Maret 2011

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  • Sales Rank: #8002813 in Books
  • Published on: 1600
  • Binding: Hardcover

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Sabtu, 12 Maret 2011

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·        The varied needs of today’s learners 

·        Approaches to management, teaching, and assessment

·        The influences of technology, philosophy, sociology, and history on today’s teachers

 

The text shows the present day reality of teaching in this age of economic reform.  It strives to help teachers to record their growth towards becoming a certified teacher through the Initial Development Portfolio feature.  Organized into three parts, The Changing Profession, Working with Students, and Forces Shaping Educational Policies and Practices, this revised edition continues to help both undergraduate and graduate students develop a broad understanding of the complex world of education.

  • Sales Rank: #113983 in Books
  • Brand: Brand: Pearson
  • Published on: 2008-02-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.96" h x .61" w x 8.05" l, 1.71 pounds
  • Binding: Paperback
  • 432 pages
Features
  • Used Book in Good Condition

From the Publisher
Comprehensive and research-based -- yet easy and interesting to read -- this introduction to education and teaching explores the full spectrum of the field and offers many hands-on and minds-on opportunities for students to reflect, analyze, and to develop effective decision-making and leadership skills. Strongly based in reality, it covers Trends and Realities, Contexts for Teaching (characteristics and constraints of today's classroom), Today's Diverse Learners, Teachers and Their Work (issues involved with the various dimensions of teachers' professional lives), and Schools (school characteristics related to administration, staffing, programming, and delivery of quality service to learners).

From the Inside Flap
Preface

What is wrong with today's schools? How can they be made better? At various periods in our national life, these questions have been answered in quite different ways. If you review what educational reformers were saying in the 1960s, you will find comments such as the following:

Schools are inhumane places that fail to acknowledge the dignity of learners. Learners' individual development suffers because all are subjected to a common curriculum. Administrators and teachers exercise too much authority over what learners study in school. Many more "electives" and other kinds of learning options should replace curricula that are too narrow in scope. There is far too much use of standardized testing.

Certainly not all critics of school practices in the 1960s agreed with these statements, but these opinions were common during this period of our history. Now contrast these views with what many critics of educational practices are saying as we enter the new century:

School curricula often are too fragmented; it is better for learners to study fewer subjects in more depth. Standardized testing of some kind is needed so that meaningful comparisons can be made among different schools. More academic rigor is needed in school curricula, and it is the responsibility of administrators and teachers to ensure this happens. The primary purpose of schools is to focus on learners' academic development.

By no means do all present-day proponents of educational reform agree with these propositions. However, these ideas are widespread, and actions of school districts throughout the country to emphasize school accountability, rigorous testing of learners, and strong academic programs attest to their potency.

We draw the contrast between these prescriptions for "making the school better" to make the point that you will be entering a profession where today's received wisdom may be tomorrow's discarded, stale news. To be happy in education, you must embrace change as a given. Better yet, you need to be energized by your participation in a public debate that will be a career-long shaper and reshaper of your professional life.

Education today demands smart, altruistic people. If school districts were to put up signs to attract the kinds of people they want to hire, the signs might well read: "Wanted: Teachers Who Lead." If you seek a career free from the confrontations of contemporary life, choose another line of work. You will be expected to function as a proactive leader. The trend is toward involving teachers more and more in decisions about budgeting, management, and many other areas that go well beyond their traditional concerns for instructional planning. The level of involvement you can have as a teacher will give you an opportunity to assume significant responsibilities and make a difference soon after beginning your career.

In preparing the sixth edition of Teaching Today, we have sought to provide you with an explanation of topics relevant to the world you will enter as a classroom teacher. These relate to the nature of the profession; special characteristics of learners; theories and research associated with instruction, management, and evaluation; the social, historical, and philosophical foundations of the profession; issues associated with school reform and curriculum patterns; and common organizational arrangements of schools. In addition, you will find material designed to help you analyze, reflect, and decide. You can expand your understanding of these issues by going beyond the text to pursue information at a number of World Wide Web sites that we recommend. You also will find useful an extensive glossary of specialized terms.

We hope this book will help you develop your ability to think carefully about educational issues and to grasp key characteristics of teaching and schooling. Welcome to the profession! ORGANIZATION OF THIS TEXT

Earlier editions of Teaching Today have been used both by undergraduate and graduate students. We have prepared the book for use in introduction to education classes, introduction to teaching classes, foundations of education classes, school curriculum classes, issues in education classes, and problems in education classes. This edition organizes content under five major headings. The title of each provides a context for the chapters it includes.

Part I is titled "The Profession Today." Chapter 1 emphasizes the changing nature of the profession. To illustrate teachers' many responsibilities, there is a useful description of a teacher's typical day. Chapter 2 introduces the phases in a teacher's professional development, including continued development once initial preparation has been completed. The chapter also briefly introduces roles in education other than classroom teaching. Chapter 3 explores the numerous legal issues affecting teachers today.

Part II focuses on "Learners and Their Diverse Needs." Chapter 4 explores issue's associated with multiculturalism. Specific examples of programs that have well served culturally diverse young people are introduced. Chapter 5 considers legal requirements and instructional approaches relevant to appropriately serving learners with special needs and special talents. Chapter 6 focuses on legal aspects of learners' rights and responsibilities. The chapter includes an extensive discussion of relevant court cases.

Part III centers on "Teaching in Today's Classrooms." Chapter 7 emphasizes direct instruction and includes information related to such issues as active teaching, program planning, teacher questions, homework, and teacher-learner observation instruments that can be used in the classroom. Chapter 8 focuses on the important is sue of classroom management and discipline. Specific suggestions are included for a scaled series of teacher responses that vary according to the seriousness and frequency of the disruptive behavior. Chapter 9 describes approaches to assessment, measurement, evaluation, and grading. In addition to more traditional approaches, there is extensive treatment of portfolios.

Part IV focuses on "Influences on Teachers and Learners." Chapter 10 explains how learners' membership in schools, families, religious and social organizations, and certain ethnic and cultural groups influences their patterns of behavior in the classroom. Chapter 11 traces important historical roots of American education. Chapter 12 introduces information that illustrates how varying philosophical perspectives influence attitudes toward specific curricula and instructional practices.

Part V considers "Contexts of Teaching." Chapter 13 focuses on school reform and includes such topics as systemic reform, INTASC standards, the National Board for Professional Teaching Standards, school choice options, school-business partnerships, and full-service schools. Chapter 14 addresses issues associated with curriculum, with particular attention to curricula based on needs of learners, curricula based on academic subject matter, and curricula based on the needs of society. Chapter 15 describes patterns of school funding, staffing, and organization.

At the end of the book, you will find a complete glossary in which all terms introduced in the text are defined. SPECIAL FEATURES OF THIS TEXT

Features of the sixth edition of Teaching Today include the following:

Bulleted objectives at the beginning of each chapter draw students' attention to important chapter content. Graphic organizers (NEW!) at the beginning of each chapter provide a convenient graphical summary of chapter content. Introductions at the beginning of each chapter set the stage for information to be presented. Links to the companion website, (NEW!) located at prenhall/armstrong, are integrated throughout each chapter and embedded in most feature boxes. Two Following the Web features (NEW!) in each chapter provide opportunities for students to enrich their understanding of new content by going to selected sites on the World Wide Web. Critical Incidents in each chapter provide students opportunities to engage in higher level thinking as they reflect on situations faced by teachers today. What Do You Think? features in each chapter ask readers to examine their personal convictions and consider alternate perspectives so they can better relate to colleagues and students in their classrooms. Video Viewpoint features (NEW!) in every chapter connect segments on the accompanying video, Critical Issues in Education, to chapter content and provide classroom opportunities for lively discussions and self-reflection. Cartoons that appear periodically illustrate educational issues and help convey to the students that, while education is serious business, it need not be grim. Figures in each chapter provide opportunities for students to reflect on issues that are introduced. Key Ideas in Summary sections at the end of each chapter facilitate content review by drawing students' attention to important ideas. Reflections materials at the end of each chapter prompt students to engage in critical thinking about various issues that have been raised. Field

From the Back Cover

Today’s classrooms are constantly changing. Are you prepared? Teaching Today introduces you to the challenges and opportunities of teaching in today’s classrooms. Decision-making is a core skill needed by all teachers. By using this book you will learn how to analyze and reflect to make informed teaching decisions while exploring your role as a teacher.

 

In addition to learning about the teaching profession, you will also learn successful “how-to” strategies for working with today’s students (Part II), which is unique to this text. Topics include student development and learning, diversity, curriculum and instruction, student assessment and teacher accountability.  With extended coverage on curriculum standards and classroom practice Teaching Today begins your journey to becoming a professional educator.  

 

Features For Your Success:

Reflection: Decision Making for Today’s Classrooms
  • Video Viewpoints feature – Consider your reactions and responses to current and controversial issues in education today through dynamic ABC News video clips, now available on DVD in the back of this text.
  • What Do You Think? – Stop, think critically, and reflect on chapter content using this unique feature that helps you connect chapter material to your own thinking and beliefs.
  • Critical Incidents feature –Engage in higher-level thinking as you reflect on situations faced by today’s teachers 

Standards and Classroom Practice

  • NEW! A Day in the Life – Explore the rewards and challenges that face today’s teachers through this engaging feature. As you read, think about the values and dispositions of successful teachers.
  • For Your Initial Development Portfolio – Utilizing the INTASC standards this end-of-chapter feature encourages you to evaluate your professional growth as you work through each chapter.

  Your Course. Your Career. Our Future.

MyEducationLab is a research-based learning tool that brings teaching to life.  Watch authentic video footage and see real teachers in action.  Read about case studies to learn about the realities of teaching as well as the valuable perspectives on common issues and challenges in education today.  Additionally, view and analyze over 200 student and teacher classroom artifacts tied to course topics and framed by learning goals.  In your textbook look for the www.myeducationlab.com logo in the margins of the text and follow the simple instructions to access.  For more information turn to the MyEducationLab portion of the preface or go to www.myeducationlab.com.

 

Read what reviewers have to say about the eighth edition...

“[Chapter 3] provides a thoughtful overview of multiple reform issues.  The authors ADDRESS many issues not included in other texts such as school-business partnerships, school to work programs, etc.”

Helen L. Harrington, Associate Professor Emeritus

The University of Michigan

 

“Good coverage of special needs students, especially background on federal legislation impacting exceptionality.”Sandra L. DiGiaimo

University of Scranton.

 

To order this book WITHOUT MyEducationLab use this ISBN: 9780131595521.  To order this book WITH MyEducationLab use this ISBN: 9780137147731.

Most helpful customer reviews

5 of 6 people found the following review helpful.
Typical overpriced scholastic textbook
By back to school
This is a textbook required for a college course. The type (font) is relatively small and the pictures are in black and white. The text is simply written and touches the surface of most subjects affecting education today. The price I purchased this at was at lot more reasonable than sold at college bookstores and the shipping was fast. I had it within a couple of days. The book includes a DVD which I have used in the course.

1 of 1 people found the following review helpful.
All the knowledge in this book can be found on the internet.
By Matthew
As far as textbooks go, this is one of the more poorly written ones. The author assumes that everyone has the same teaching philosophy, and that is simply not the case. The multimedia CD helped me grasp certain concepts, like Bloom's Taxonomy, but the book itself is a train wreck.

1 of 1 people found the following review helpful.
Good text, I am able to understand my assignments better with thsi text.
By Kimberley Armendariz
I would recommend this text to others who are undertaking a degree in education. I like how it is defined in simple terms.

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Kamis, 10 Maret 2011

[R426.Ebook] Ebook Free A Psychiatric Study of Myths and Fairy Tales; Their Origin, Meaning, and Usefulness., by Julius E. Heuscher

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A Psychiatric Study of Myths and Fairy Tales; Their Origin, Meaning, and Usefulness., by Julius E. Heuscher

Used Good condition book may have signs of cover wear and/or folds on corners and page edges. Inside pages have highlighting, writing or underlining

  • Sales Rank: #2214190 in Books
  • Published on: 1974-06
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 422 pages

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17 of 20 people found the following review helpful.
A Psychiatric Study of Myths and Fairy Tales
By Wayne D Petersen
This book is an excellent introduction to the various means of analyzing fairy tales. The author gave a thorough explanation of the concepts detailed, and I really liked the fact that various approaches to the analysis of fairy tales were given. Heuscher gave differing views upon each fairy tale, showing how the views differed, and how they would often complement each other and bring out new meanings in each. The book tackles not only individual fairy tales, but also examines themes (death, golden hair, etc.) which run through many tales.

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Senin, 07 Maret 2011

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Authentic Happiness: Using the New Positive Psychology to Realize Your Potential for Lasting Fulfillment 1st (first)

  • Binding: Hardcover

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